For Ashby, we want to highlight the quirky and unlikely relationships between the various characters. As such, we want to use colorful imagery to showcase this world they live in. (Images used in this proposal are low res from web sources). Some directions we will go are:

Use high school imagery (such as the ruled paper, type, etc.)
Use sports-related imagery (such as the field of grass, etc.)
Use CIA/spy-related imagery (the cars, gadgets, etc.)
Play with Nat & Alex song titles in the copy to reach Nat Wolff fans
Play up the romantic aspect as well as witty sayings to reach Emma Roberts fans